Rebrand by ThatKidBEN
The United States Postal Service is losing approximately three billion dollars each year. With a steady decline they are in desperate need of being revamped. ThatKidBEN's goal is to rebrand the USPS with a modern, minimal, and exciting new feel.
ThatKidBEN's process to recreate the USPS involved researching and understanding key products / services,
customers, workers, and function of operations. Appealing to a younger clientel will be key for the USPS survival.
The USPS will go back to mailing roots and feature a brand new way for you to ship and receive your mail! Send mail from your home by simply calling for a bicycle messenger. Once your order is placed, a messenger will be sent to your home, helping you to ship or receive your mail fast.
